Shell Rummel talks Business, Creative Process & Quilting Fabric with Quilt Addicts Anonymous!

Last week I sat down to chat with Stephanie Soebbing from Quilt Addicts Anonymous about my newest collection of quilting cottons for Free Spirit Fabrics, called Natural Affinity.

I really enjoy Steph and as you’ll see, the conversation flows with a relaxed ease. It’s always interesting when two entrepreneurs chat about the personal challenges their businesses face and this conversation goes there in a real and honest way. I am so grateful for the Quilt Shops ( brick and mortar and online resellers) who bring my quilting collections to the quilting community. Big love to Quilt Addicts Anonymous for being such a strong supporter of my brand for so many years.

Have a watch/listen…hope my words inspire you!

Shell Rummel Talks Inspiration, Textile Design and Time & Tide with Quilt Addicts Anonymous

I am always so honored to be asked to sit down and chat about my collections and the inspiration behind them... My warmest thanks to Stephanie Soebbing, owner of Quilt Addicts Anonymous, for this lovely feature.

We had a great time and I was thrilled to be able to share all about my newest collection for FreeSpirit Fabrics, called Time & Tide. Within 24 hours of our interview posting, she was entirely SOLD OUT of Time & Tide yardage (WHAT??!!!:). So run to your local quilt shop and get your yardage in hand, now!

I am creating an ongoing list of shops that have bought the line and I am adding stores as I learn of them. If you are a quilt shop and you’d like to be added to my list, contact me!

We've got a treat for you today! Not only do we have lots of new quilty arrivals to check out, I also got a chance to chat with FreeSpirit fabric designer Sh...

If you love fabrics and quilting and all things sewing, check out Quilt Addicts Anonymous and join the QAA mailing list... Stephanie does tutorials and has a ton of fantastic videos that you will love!

Shell Rummel Interview for the Sit & Sew Podcast

I was so honored when Stephanie Soebbing, owner of Quilt Addicts Anonymous, asked if she could interview me for her engaging Podcast, Sit & Sew. We sat down recently to chat and I shared my experiences as an artist and designer. We talk about the evolution of my career, art licensing, my design inspiration, my creative process and more:)  Stephanie asked great questions and our conversation covered the span of many years and a lot of territory that I hope you'll find insightful and interesting. So, grab a cup of tea or coffee and enjoy a listen. 

Stephanie and I have collaborated on a couple of quilting projects that will come to light this year. Additionally, she used two of my fabric lines, Soft Repose and Quiet Moments, to create beautiful quilts that will be featured in her upcoming book, "Simple Quilts for the Modern Home". The book will debut later this year so if you are interested in grabbing a copy, sign up for her newsletter so you are on the list! She has a thriving quilt store in Illinois and a very established blog and podcast which is a resource for quilters of all skill levels, providing daily articles featuring tutorials, original patterns and quilting news. Visit her website, Quilt Addicts Anonymous to see more:) 

Q&A with Shell...

I was interviewed by the fabulous CylCollective women's group that I joined early this year for a quick Q&A over on their blog. Click the picture above to read my words that were shared with my CYL squad. 

Love this group! The women inspire me everyday with their creativity and their voices. Most are considerably younger than me, but I find their confidence and openness  to be so inspiring. They are strong, empathetic, kind, helpful and giving... women helping women...Woman, at her best. 

For all of the women creatives who are following me on this journey, I invite you to join this group and see for yourself how finding a tribe can push you further, within and out of your own comfort zones. Member enrollment opens up again next month so follow @cylcollective on Instagram and keep eyes open for the new membership dates...feel free to mention that I sent you! I'll be posting about membership again as it gets closer. 

Have questions? I am happy to share my own experiences so far with you... just ask. 

Press ~ LDB Interior Textiles

Always a great day when we get a lovely feature in a trade magazine! Warm thanks to LDB Interior Textiles for including us in their article and highlighting our strengths; The unique vision and design aesthetic of the Shell Rummel brand in the marketplace.

"Soft Repose" Launch...Thoughts on Fall Quilt Market 2016

So thrilled to have exhibited for the first time at International Quilt Market! I was truly humbled by the love and also surprised and honored by how many kind and enthusiastic customers from the US and abroad, actually sought us out, just to say, " I bought your entire Soft Repose line for my store!" ...Wow!  What a feeling. 

The Shell Rummel booth came together beautifully and really was a haven of calm tranquility, a place to catch your breath amidst the sea of rainbow bright fabrics that are so prevalent at Quilt Market.  I like that the serene feel of my Soft Repose patterning resonated so strongly with so many and that my booth ambience truly lived up to the collection's name.  Soft, quiet palettes can speak volumes, too. 

The Coats and Freespirit crafters and sewers created some really spectacular product samples to showcase the Soft Repose Line. As you can see, the patterning (with names like: Infinite Beauty, Raindrop, Tranquility, Steel Magnolia, Touchstone and our signature pattern, Pebble) really lends itself well to softly sophisticated home decor and accessory projects. It's a natural fit for pillows, poufs, modern quilts and personal accessories!  

Over the course of three days we met some of the loveliest people... Buyers from Independent fabric stores all over the United States, Canada, United Kingdom, New Zealand, Japan and Korea... and on and on.  Their enthusiasm was truly awe inspiring!  My heart is full. 

Special thanks to Lisa Kaupp from Design in Motion Quilt Studio in GA, who hand crafted several of the pillows, tote bags and accessory items specifically for our booth from our designs. These samples are so fantastic because they give our customers a visual idea of what they can create with our Soft Repose fabrics! So much possibility...

A big hug of gratitude for my Senior Designer, Rachel who has worked with me in my studio for nearly 9 years, and counting. She plays a big role in every product my studio offers, (and, in addition to our fabric by the yard collections, we offer: rugs, pillows, bedding and bath textiles, house paint, paper craft products, wall art,  invitations and even Judaica) and was a tremendous asset on this trip!  I know she enjoyed her time in Houston just as much as I did as well as having an opportunity to interact directly with our customers,  She can now also add "videographer" to her growing list of talents;)   

Every product the Shell Rummel studio creates begins with my original, watercolor paintings. There is something uniquely beautiful when you can see the artist's hand in a finished product... That artistry is what makes my collections special.  Warmest thanks to Westminster Fibers for seeing the value in an artist designed collection and allowing Shell Rummel a beautiful showcase for our Soft Repose fabrics at Quilt Market! It was a true honor to be a part of it all ~  

We'll be offering more of our beautiful products as Giveaway items over on our Instagram and Facebook pages, so don't miss out:)