Shell Rummel Talks Inspiration, Textile Design and Time & Tide with Quilt Addicts Anonymous

I am always so honored to be asked to sit down and chat about my collections and the inspiration behind them... My warmest thanks to Stephanie Soebbing, owner of Quilt Addicts Anonymous, for this lovely feature.

We had a great time and I was thrilled to be able to share all about my newest collection for FreeSpirit Fabrics, called Time & Tide. Within 24 hours of our interview posting, she was entirely SOLD OUT of Time & Tide yardage (WHAT??!!!:). So run to your local quilt shop and get your yardage in hand, now!

I am creating an ongoing list of shops that have bought the line and I am adding stores as I learn of them. If you are a quilt shop and you’d like to be added to my list, contact me!

We've got a treat for you today! Not only do we have lots of new quilty arrivals to check out, I also got a chance to chat with FreeSpirit fabric designer Sh...

If you love fabrics and quilting and all things sewing, check out Quilt Addicts Anonymous and join the QAA mailing list... Stephanie does tutorials and has a ton of fantastic videos that you will love!

Introducing Time & Tide, Shell Rummel's NEW Quilting Fabric Collection

FreeSpirit Fabrics presents Time & Tide by Designer Shell Rummel

This video was specifically created to introduce myself and my collection to Quilt Shop owners but it has been well received by quilters and sewers too, so I’m pleased to now share with a wider audience. During the video, you’ll get a little tour of my design studio on the Gulf Coast of Florida and hear how I became a textile designer. I also share my design inspiration for this collection which is so dear to my heart. So, grab a cup of coffee or a cuppa tea and enjoy a glimpse of Time & Tide, my newest quilting fabric collection for Free Spirit Fabrics.

My designs all originate as hand painted watercolors which add a natural organic feel to my fabrics…something uniquely beautiful for the modern quilter.

I’m counting on my sewers, crafters, embroidery artists, quilters and all around Shell Rummel fans to help my brand grow by reaching new quilting customers. Hoping Time & Tide resonates with you and that you’ll share this video and my story with your local quilt shop. Ask them to bring the line into their stores so you can create something amazing, inspired by the beauty of sand, sea and sky.

Time & Tide is available for Pre-Order now via Free Spirit Fabrics and ships to stores in January, 2021.

FB Live with Sew Worth It

The Backstory…

When I relocated my art and design studio down to Florida part time, I decided I wanted to relearn how to sew. I had, of course, learned on an old Singer sewing machine many moons ago…but I was rusty for sure and in all these years, sewing machines have become kind of fancy. So I reached out to my local quilt shop to help me make this important decision. I ended up purchasing a BabyLock Jubilant from Sew Worth It in Sarasota thanks to Aaron, the most patient quilt shop owner on the planet;) I never mentioned that I happen to design fabrics for a living…I was simply all about the sewing machine.

I picked up my new machine curbside and masked (sign of the times), handed Aaron my business card and drove off, happy as could be. A week later, his lovely wife and business partner, Allison, noticed the business card on the desk and made the connection that the lady who had just bought the Jubilant was also a Free Spirit Designer. She reached out and we hit it off right away. Allison and Aaron invited me to be a guest during their regular Friday night Facebook Live video venue. We began planning a Facebook Live so that they could introduce me and my collections to their Sew Worth It customers. Some things are simply meant to be.

We went Live on Facebook in June at the Sew Worth It store. What a fantastic experience! To date, the video has been viewed over 5,000 times… what a thrill! I loved having an opportunity to meet so many SWI long time customers and share the design inspiration behind my quilting fabric collections. We shared gorgeous projects created by my talented design friends for my current collection, Reverie, and I introduced my latest collection, Time & Tide which is now available for purchase via Pre sale. Sew Worth It is still taking pre orders for Time & Tide if you are interested in yardage or fat quarter bundles:)

My gratitude to everyone who popped online to join Allison, Aaron and me during the FB Live event. We had a great crowd with lovely comments and a very successful night of Reverie sales and pre-selling for Time & Tide… THANK YOU!!! Your waves, smiles and kind words meant so much. I’m delighted to see so many new faces following my adventures on facebook and Instagram. That support and interest in my brand and product lines goes a long way… I’m so honored my collections are resonating with you.

Enjoy the video over on Facebook. My segment begins around the 13 minute mark;)